Jag Shoker
The Founder, Author, and Mind Coach
With over 15 years of experience coaching high performers - including CEOs, entrepreneurs, elite athletes, creatives, and senior leaders - Jag has become a trusted guide for those operating at the highest levels.
TIMELINE HIGHLIGHTS
2012
Leaves a Successful Banking Career to Become a highly sought after Mind Coach.
2024
4 years in the making, Jag publishes Debut Novel: VEE and the Battle Within, a transformation story about the battle we have with ourselves.
2016
By 2016, Jag had successfully published three transformational self-help books including The 7 Master Moves.
2025
Jag launches MindCoach Plus , to make premium mindset training affordable, accessible, and transformational for everyone.
Jag’s approach blends psychological insight, performance coaching and powerful mindset transformation.
Jag Shoker is a mind coach, author, and creator with 15 years of experience coaching elite performers — from Premier League footballers and CEOs to founders and high-achieving professionals.
His work blends mindset science, performance coaching, and deep inner practice, shaped by thousands of coaching hours and years of personal study into human potential.
After leaving a successful career in banking, Jag dedicated his life to understanding the mind — how clarity is built, how pressure is mastered, and how people unlock their highest performance without losing their inner balance.
He has written four books and now reaches a global audience through his courses, coaching, and MindCoach Plus — the digital mindset training and meditation platform.
He founded MindCoach Plus to make premium mindset training affordable, accessible, and transformational. At its core lies a belief that a strong mind is not a luxury - it’s the foundation of success.
“Jag possesses a real ability to help others maximise their talent.”
Tim Sherwood, Former Manager of Aston Villa & Tottenham Hotspur FC
“His philosophy will last you a lifetime.”
Paul Bassi CBE, CEO of Real Estate Investors PLC
“It’s something you have to experience for yourself.”
Jon Obika, Professional Football Player, Clubs: Oxford, Swindon Town & Tottenham Hotspur FC
